And another one bites the dust

Nike today, through an email to ESPN, has announced that they are withdrawing the more obviously and offensively homophobic (dunno how they chose which ones were most homophobic) of their recent Hyperdunk compaign (of the "That Ain't Right" fame).

From their email:

Nike is strongly opposed to discrimination of any kind and has a long history of supporting athletes regardless of their sexual orientation. The advertisement in question is based purely upon a common insight from within the game of basketball -- the athletic feat of dunking on the opposition, and is not intended to be offensive.

However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace.

Nike has a strong record of support for diversity and is proud to have been honored with a 100 percent score over several consecutive years in the Human Rights Campaign Foundation's Corporate Equality Index.

Good job, Nike. Clever and homophobic don't have to be mutually exclusive. Two (of two) down.