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Tuesday, September 1, 2009

Ben & Jerry's celebrates Vermont's marriage equality, same-sex weddings start today

As we celebrated in April, the State of Vermont became the first to approve of same-sex marriage through a vote and decision by their legislature (meaning the courts didn't force them to do it, they chose it for their people!).

Today's the day that the new law goes into effect.

Ben & Jerry's, a Vermont-based company, is celebrating by changing the packaging and temporarily renaming one of their flavors and giving it away for free in trucks across Vermont:
Ben & Jerry’s, which has long backed liberal causes, plans to rebrand “Chubby Hubby” as “Hubby Hubby” for 30 days to show support for Vermont’s new law. The move is mostly symbolic, as Burlington-based Ben & Jerry’s isn’t changing labels on “Chubby Hubby” pints sold in stores...
In the meantime, a wedding-themed Ben & Jerry’s truck will hand out free “Hubby Hubby” across Vermont today. Scheduled stops include the Vermont Capitol, where lawmakers passed a gay-marriage law that takes effect today.

Ben & Jerry’s six Vermont ice cream parlors also plan to sell special “Hubby Hubby” sundaes during September. Gay-marriage backers see Ben & Jerry’s move as sweet sign of support.

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